Welcome to Alliey + Co. – New Name, Same Mission!

March 5, 2020

You may have seen the news on social media, but we recently changed our business name and launched a brand new website! Since doing so, we’ve received lots of questions and want to thank our followers for all of the excitement over these updates. We’re answering all of your burning questions below:

We love our team!! Marley and Sheila are two of the ladies behind the scenes making sure that your big day runs flawlessly. Photo: Jessica Bedore Photography

Why did you change the business name?
We’ve been in the wedding industry for more than 10 years, and things have changed since the beginning. While we started as a small operation, we now employ dozens of people across multiple brands and companies (looking at you LedgeCrest Reserve, Social Graces Paperie and The Wedding Magazine Green Bay)! This total transformation of our company and team made the Sash & Bow name outdated.

Throughout the years of change, Alliey has always been at the helm, and we wanted to highlight that. The new name better connects all that we do and also involves our power team of employees!

Who works behind the scenes?
Great question! We have dozens of employees who work in a variety of roles across our businesses. Our staff work in roles like marketing, sales, event planning, event setup/takedown, bartending, copywriting, invite design and more! We are always looking to add team members, especially to our LedgeCrest Reserve staff. Send us an email if you’re interested!

Photo: Jessica Bedore Photography

How will this impact Sash & Bow’s wedding planning offerings?
Although we have a new name, you can expect the same amazing service that you’ve come to know from our staff. With growth, like in any business, we will be changing the way that we operate beginning in 2021.

As we’ve solidified our business and serviced so many couples throughout the past decade, demand for our premium planning services has become more than what Alliey can support on her own. (We LOVE all of you who have supported us through the years!) To help keep up with demand, Alliey will be taking on a select number of full-service planning clients in 2021 and beyond and these clients will receive her devoted time and attention.

For all other services (coordination only, decor only, final month coordination or other services), you’ll be working with our rockstar team! You’ll still receive the same great service that you’re used to receiving and will still benefit from Alliey’s vision and direction.

This will allow us to service even more couples and offer services at a lower price point. It will also ensure that clients who want to invest in full planning will receive Alliey’s undivided attention for their big day.

We want to send a sincere thank you to everyone who has supported our business over the past decade, and to all of the new couples who have embraced LedgeCrest, Social Graces and the Wedding Magazine. Being able to serve brides and grooms in Northeast Wisconsin has always been our passion, and we are so thankful to continue reaching couples in meaningful ways.